Minimal, infinitely recyclable and circular are our guiding principles.

Steel Tins
Our signature steel tins are produced with machinery powered by solar energy. Each of our tins are embossed with ‘Metal Recycles Forever’ logo which reminds our customers to both recycle their can and of metal’s special status as a permanently available material which means it can be infinitely recycled with no loss of quality. As well as ‘manufactured in London using solar power’ showing both the provenance of the packaging and its solar credentials.  

Sustainable Paper
The Forest Stewardship Council (FSC) is an international non-profit organisation dedicated to promoting socially beneficial, environmentally appropriate, and economically viable management of the world’s forests. FSC is widely seen as the best standard but these days there is little to choose between PEFC and FSC particularly with respect to European sources. FSC and PEFC take precautions to make sure that a forest is harvested at a sustainable rate. As trees are vital in our global action on climate, it is important to buy wood products and cardboard cartons for beauty packaging that bear the FSC or PEFC label whenever possible.

Plastic Free

Our products contain no unnecessary fossil fuel plastic. You can reduce your plastic footprint by buying plastic free products. Look out for the Plastic Free official certification to ensure that a product or packaging is 100% plastic free.

Transparency and Education

Is at the heart of everything we do. Come see us in our studio. Everything is formulated and created here. We want to share our knowledge and bring you on the journey with us.

Our Lab
Set in the heart of London’s Design District, a new creative hub, we run a series of workshops that allows us to take our consumer on the journey of creation. To share our knowledge and facilitate you being a creator too. Education and sharing are key to the progress of the wilder industry and to encourage other brands to do the same.


We take pride in researching and sourcing the most efficacious and low impact ingredients from the highest quality suppliers.

The term vegan means a product does not contain any animal products (like dairy or honey) and none were involved in the production process. If you want to find 100% vegan products, look for independent certification from a body such as The Vegan Society’s Vegan Trademark (which checks that products are both free from animal ingredients and have not been tested on animals), and check with the brand to ensure the product or packaging is free from any animal produce.

Cruelty Free
In an area where there has been considerable confusion amongst consumers, claims around animal testing should cover both finished product testing and all of the ingredients where the majority of testing takes place. Despite action to end animal testing for cosmetics here in the UK, there are still issues with ingredients being tested for example, under other chemicals legislation. Animal testing is also allowed in other countries outside Europe where companies may choose to sell their products. Until there is a global end to animal testing on cosmetics, and non-animal methods become widely accepted and implemented worldwide, you need to be vigilant. Supporting companies who have clear stances against animal testing or campaign actively against it is a good start. Also, look out for products that are approved under the Leaping Bunny programme, operated by Cruelty Free International. Brands must meet rigorous criteria which apply globally and extend over and above laws governing animal testing, and only then can they display the Leaping Bunny log.

Palm Oil Free
Palm oil is a vegetable oil extracted from either the fruits (palm oil) or kernels (palm kernel oil) of palm trees, it remains a highly production ‘efficient’ ingredient and is used in many different products from bodycare, skincare and haircare. Palm oil has many benefits: grown sustainably it produces more oil per area of land than other oil crops, but there have been issues caused by deforestation and human rights abuses due to the rapid growth of the industry. Choose Roundtable on Sustainable Palm Oil (RSPO) / Certified Sustainable Palm Oil (CSPO) which can be sourced for both oils and products of these oils. You may also want to look out for the Orangutan Alliance Certification to be sure the products you are buying don’t contain palm oil.

Products that do not contain any ingredients or use production processes that are the result of animal slaughter. If you want 100% vegetarian products you should look for an independent standard or certification from a body such as The Vegetarian Society, check certification to a third-party standard or check with the brand you are buying that none of their ingredients or packaging use animals. Vegan and vegetarian claims are often thought to be synonymous with promoting animal welfare, but they cannot be assumed to be natural, organic or less harmful to the planet unless verified.


We love people. Whilst the planet is at the heart of sustainability, you cannot get there without a fair and sustainable society. People are at the heart of everything that we do.

1% for the planet

We are a proud member of 1% for the planet. Only 3% of total philanthropic giving goes to environmental causes. 1% for the Planet is on a mission to change that. Their membership model drives critical philanthropic support to address the most urgent environmental issues of our time. Their network exemplifies the power of collective action as they bring together individuals, businesses and nonprofit organisations around the world to support people and the planet. When we all work together, 1% adds up.

Real Living Wage
We pride ourselves in providing our employee's London Living Wage. A living wage is when a worker’s net income allows them to support their household with a decent standard of living. This amount varies depending on their location, employment pattern and who is in their household. This is completely different from government ‘minimum’ wages, which do not set a benchmark for standard of living and are usually lower than the ‘living’ wage. If you want to find a brand whose workers are paid a living wage, look for the ‘Real Living Wage’ foundation mark.